ROMANTIC RELATIONSHIP IN BOLLYWOOD MOVIES: AN ANALYTICAL STUDY OF CONTENT PRODUCED BETWEEN 1995 AND 2016

Abstract

This study was conducted to analyze the process of romantic relationship in the Bollywood movies since 1995 up to 2016. The study was conducted on the basis of quantitative content analysis methodology, while using coding sheet for the data collection. For movies’ selection, the researcher conducted pilot study in the University of Swat to select the movies which were comparatively more romantic. The data collected was analyzed through statistical package for social sciences (SPSS, 21 versions). The results revealed that romantic relations’ element existed in the movies, which is a non-interval process. The study also disclosed that a male is more involved in romantic relationship than a female. The results of the study supported the research questions that in the beginning, males are impressing females in romantic relationships. It is also concluded that in the movies, a male shares love feelings with a friend while a female shares her love feelings with her parents. The study revealed that males are giving more gifts to females in love relations. It is also disclosed that males do any kind of act and services that pleases females in the movies. The research reveals that mostly upper middle-class people and urban areas’ people were involved in romantic relations more than middle-class and rural areas’ population. The research also supported the assumption of the Social Penetration Theory that the romantic relationship is a process, where lovers continuously follow some steps to strengthen the relationship.