MUHAMMAD QASIM; SAIMA NAEEM; AMNA NASREEN UMAR. Persuasive Appeal in Universities’ Advertisements: A Neuro-Persuasive Analysis of Pakistani Private Universities’ Advertisements Campaigns on Facebook. Pakistan Journal of Society, Education and Language (PJSEL), [S. l.], v. 10, n. 1, p. 142–156, 2023. Disponível em: https://jehanf.com/pjsel/index.php/journal/article/view/1283. Acesso em: 11 jul. 2026.