Muhammad Qasim, Saima Naeem, and Amna Nasreen Umar. 2023. “Persuasive Appeal in Universities’ Advertisements: A Neuro-Persuasive Analysis of Pakistani Private Universities’ Advertisements Campaigns on Facebook”. Pakistan Journal of Society, Education and Language (PJSEL) 10 (1):142-56. https://jehanf.com/pjsel/index.php/journal/article/view/1283.