Saima Sheikh, Naeem Ullah Khan and Abd Hair Awang (2018) “ETHICAL, MORAL AND QUALITY STANDARD ISSUES: CONSUMER’S BEHAVIOR AND LEGAL EMPOWERMENT OF SOCIETY ”, Pakistan Journal of Society, Education and Language (PJSEL), 4(1), pp. 92–107. Available at: https://jehanf.com/pjsel/index.php/journal/article/view/88 (Accessed: 20 April 2026).